If there’s one thing we’ve learned in real estate, it’s that money isn’t made where everyone is already buying… but by anticipating.
And in Roquetas de Mar, 2025 arrives full of emerging areas that still offer reasonable prices and very attractive appreciation potential.

We’re not talking about hunches or bar rumours, but about what we see every day in the market: neighborhoods in transformation, expanding developments, and areas consolidating thanks to services, infrastructure, and growing demand.

Here’s a clear guide to identify where the real opportunities lie if you want to buy an apartment in Roquetas de Mar or invest with a vision for the future.

1. Playa Serena Sur: golf, sea and international demand

When it comes to real estate investment in Roquetas de Mar, Playa Serena Sur gets all the attention.
Why? Because it combines three key factors buyers value highly:

• Modern developments with common areas and pools.

• Proximity to the golf course and the beach.

• Strong international demand, especially from German, Nordic, and British buyers.

Here, holiday rentals work perfectly, and buyers tend to be solvent. The outlook is clear: what seems “expensive” today will look cheap in a few years.

2. El Puerto: Mediterranean tradition with a fresh vibe

El Puerto has always had charm, but now it’s enjoying a second youth. Urban improvements, cultural life, and gastronomy are turning the area into a trendy destination.

Who buys here?

• Couples seeking a second home with social life.

• European retirees attracted by the climate and services.

• Investors renovating homes for holiday rentals.

El Puerto is where the Mediterranean lifestyle meets smart real estate investment.

3. Las Salinas: the family-friendly neighborhood

If you’re looking for stability and services, Las Salinas is the place. Here you’ll find schools, supermarkets, a shopping center, restaurants—everything for a comfortable life.

Family demand is constant, which means one valuable thing: little seasonality. While other areas fluctuate, in Las Salinas the wheel never stops.
For those seeking a permanent home in Roquetas, this is the most balanced option.

4. Developments near the Natural Park: exclusivity and peace

Roquetas hides a treasure many overlook: the Punta Entinas-Sabinar Natural Park.
The nearby developments attract buyers seeking exclusivity, nature, and silence.

The buyer profile is specific: professionals and families escaping noise, wealthy foreigners, and nature lovers.
Supply is limited, which means one thing: every property here is valuable.

5. Roquetas town centre: renovation that multiplies value

It may not be the most glamorous option, but the centre of Roquetas offers some of the best margins.
Old but well-located apartments, once renovated, provide:

• Low purchase price.

• High rental demand.

• Strong appreciation after refurbishment.

Investing in the centre is a mid-term play: buy cheap, renovate wisely, and rent or sell with profit.

6. Other areas to watch in 2025

Beyond the obvious, there are small spots beginning to move:

• Areas near new developments.

• Streets with urban projects underway.

• Zones improving access and services.

The Roquetas market doesn’t move by chance. It always responds to real improvements in infrastructure, services, and quality of life.

What does this mean for buyers or investors?
Simple: in consolidated areas, you get security but less growth.
In emerging areas, you take a bit more risk but with much higher potential returns.

In Roquetas de Mar, 2025 is the perfect year to take that step. Prices remain reasonable, demand is growing, and emerging zones are starting to shine.

Conclusion

Success in real estate isn’t about luck, but about knowing where to look.
In Roquetas de Mar, emerging areas like Playa Serena Sur, El Puerto, Las Salinas, the Natural Park surroundings, and the centre under renovation are the smart choice for those who want to invest wisely.

At TropicalSun Inmobiliaria, we help you identify the right area for your profile—whether living, renting, or long-term investment. We know Roquetas because we walk it every day.